How Do You Asses Competence Of A Digital Marketing Agency?

Getting the right digital marketing agency to work for your company is crucial. With so many agencies, coming across a competent agency can’t be left to chance.

When a business looks for a digital marketing agency it starts shortlisting agencies on parameters that are best suited for their business. Shortlisting can be done based on cost, experience, past projects of the agency, reference, and industry recognition (awards etc.). The set of parameters you pick and the importance you award to each of them depends on your needs.

Experience (Number of years in business)

Some consider this the most important indicator of a digital agency’s market reputation. Earning the trust of the market is easier said than done. It takes several timely delivered projects and exceptional marketing campaigns to garner trust and praise. More years in an agency’s calendar makes it several times more valuable.

Portfolio

The works that the digital agency has done in the past helps in understanding the proficiency of the agency. Jobs done in your niche is exactly what you should look for. Does the designer have relevant experience in managing your CMS? In case this is the first time you are picking a CMS then research your options. When checking a portfolio, verify everything as comprehensively as possible. Always ask for portfolio when you talk to a Digital marketing agency in Gurgaon.

Awards & Recognition

The industry recognizes efforts made by digital agencies through awards. These awards, particularly those conferred by reputed body’s benchmark an agency’s competencies. However, it must be mentioned that awards achieved in the past doesn’t necessarily guarantee anything. Always use your best judgment when hiring a digital agency.

Top 10 Digital agencies/Design and content marketing agencies

What cannot be taken away from an entrepreneur is the amount of effort and sacrifice that goes into making the idea that is then so lovingly and pragmatically nurtured, so that it too becomes a brand unto itself with its thought perforated deep in the consumer’s conscience. And for that, perhaps digital is one tool that can single handedly establish its genius for the masses. But genius as might the idea itself be, or smart as might the idea bearers be, digital is not a new landscape that can be handled entrepreneurs alone. Professionals thrive in this ocean of digital science, right from exceptional designers, copywriters to brilliantly trained tech people. It is the entrepreneur’s hunt to find the correct set of professionals to guide them if need be, or completely handle their digital face so they can focus upon the business end of the idea. This blog is meant as a guide for you entrepreneurs to perhaps act a little more knowledgably while selecting an agency.

The following list consists some of the most well known digital marketing agencies, who made their fair share of name through show of exceptional smarts in the tricky landscape of the online world and its ever-evolving marketing strategy. Also, this list is a mere collection of the top agencies and the order has no relevance to their expertise.

Web chutney-
Perhaps one of the few agencies who have successfully attached a personality to their company. ‘The wild creatives’ have come up with some amazing work for their clients, and if your rhythm matches their tune, some pretty cool stuffs are bound to roll out for sure.

Services- Online Advertising, Website Design, Social Media, SEO & Analytics, Application Development and Mobile Marketing.

Clients-  Airtel, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Proctor & Gamble, Coca Cola, Bacardi, Titan, Budweiser, Wipro, etc.

Location- New Delhi, Mumbai and Bangalore

Olive Global
They are professionals of the digital realm who count their chicken by their talent and dedication. If their work had to be remarked upon in a few words, we would say inspired, original and sharp. They have a very reputable clientele with equally reputable and original work to show for.

Services- Web Site Application Development, Web site Designing, Web Hosting for Windows and Linux Server, , Search Engine Optimization (SEO) and Search Engine Marketing services. (full service)

Clients- Dish TV, Trident Group, Pernod Ricard India, Liberty Group, Johnny Rockets, Maidens Hotel, Samhi, NSDC – Star, Careen Launcher, Tecnova amongst others.

Location- Delhi-India, Dubai-UAE, Muscat-Oman

BC Web Wise
Based out of Mumbai, this agency has got most of the things covered when it comes to your digital services and are regarded as one of the most efficient and creative in the industry and the also develop clever dashboards to manage your intranet, an inside out service.

Services- website design, E-marketing, intranet development, media planning

Clients- Emami, IPSA India, Nanhi Kali, and HUL Intranet.

Location- Mumbai

Indigo consulting
It is a full service digital agency, that is now part of Leo Burnett World Wide Network. But even before its association with the global giant, Indigo had been turning some head and dazzling the internet with its creative design and effective SMO strategy.

Services: Full Service

Clients- Bru, HDFC, HSBC, Asian Paints, Mahindra, Reliance, Knight Riders, Standard Charter, Sahara one and many others

Location- New Delhi, Mumbai

Sparrowi
They are fun, they are engaging, and have a direction to the work that they do. For the clients they manage and create an online profile which they say clicks. They belong like their goods all nice and creative. Which tends to get better results.

Clients- DLF, HCL, Honda, Intex

Location- Delhi

Istrat
They are one of the professionals who are known to look at your brand very objectively, and create solutions that steer your brand to its desired destination. They are very reputed and very professional.

Services- Web Solution, online marketing, social media marketing, relationship marketing, touch screen solutions, digital films

Clients- Maruti Suzuki, Ranbaxi, Pepsico, Nestle, red tape amongst many more.

Location- Delhi

Interactive Avenues
Right from the word go, you get a sense of drive and urgency this agency brings with it. Part of the IPG media brands family, the come equipped with all the toys and the experts u would want to play with. They also have over 220 employees which is a pretty big number, all of whom they assure us, are driven to achieve the clients goal.

Services- Full service

Clients- Tanishq Mia, American express, John Player, Kotak Bank, GNIIT

Location-  Mumbai, Delhi NCR, Bangalore

Magnon
One of the best in India who provide a full spectrum service in the digital field. Magnon, like Olive, is a quality certified agency, so there is a certain level of trust there is on them. Hailed as one of the top Digital agencies in India, they completely and thoroughly act like one and there true testament is their client and the remarkable work that they have done for them.

Services- Full Service Digital agency

Clients- Hyundai, Fabindia, One location, Prime Focus, HBO, Help age India, Suzuki, Reebok among others.

Location- Noida

IdeaszInc.
IdeazInc. works for a very simple belief, they create a digital strategy for clients to build both profile and profit. For that they create a whole integrated network of communication, design and content, which screams efficiency and produces quantifiable results.

Services- Full Service.

Brands: BBC, Volvo, Genpact, Accenture, Pedigree, cannon, TATA, Samsung, Kawasaki among others.

Location: New Delhi

Tangence
Again, one of those agencies, who looks into your venture as a with the mind to upgrade it from its current status. They try and understand your brand inside out to create solutions and opportunities that pave a way forward.

Services: Full service

Brands: UBI soft, Intel, SAP among others

Location: Noida




I sincerely hope that this blog has helped you in some manner in your journey to find the right agency. It is a tricky job to find a partner in crime when doing digital and especially when the investment effects the image of your brand.